OUR STORY
Les Blvdiers, named after the French term Boulevardiers, is a denim and shoe brand for savvy travelers and women on-the-go, created in 2018 by Erica Reid.
The daughter of a sales executive, Erica spent her time traveling in business class with her mom on work trips in the late 80s and 90s as a child. In this era, flying meant “dressing up”- as it guaranteed good service and upgrades. Essential travel clothes were a common theme growing up, and hence the cornerstone of Les Blvdiers.
Brand Manifesto- To curate pieces that elevate the casual wardrobe from basic to liberating. The lifestyle is all in the name “Boulevardiers”: a woman who frequents fashionable places.
Keep it cute, keep it moving.